The Psychology of Digital Consumers
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Date
2026-07
Authors
Alp, Binnaz
Alp, Mustafa
Journal Title
Journal ISSN
Volume Title
Publisher
IGI Global
Abstract
This chapter examines digital consumer psychology by exploring the psychological effects of digitalization on consumer behavior within a multidimensional framework. It discusses how digital technologies reshape cognitive, emotional, and social processes, influencing consumer decisions through personalization, social media interactions, and AI-driven recommendation systems. Focusing on consumer motivations, perceived risk, and autonomy, the chapter also addresses current trends such as social commerce, sustainability, and digital literacy, offering a theoretical foundation for ethical and consumer well-being discussions
Description
Kitap bölümü
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Citation
Alp, B. & Alp, M. (2026). The Psychology of Digital Consumers. T. Tarnanidis, V.K. Manda (Ed.), Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets. London: IGI Global. http://dx.doi.org/10.4018/979-8-2600-2686-1
