The Psychology of Digital Consumers

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dc.authorid0000-0002-0323-9864
dc.contributor.authorAlp, Binnaz
dc.contributor.authorAlp, Mustafa
dc.contributor.authorid409828
dc.contributor.editorTarnanidis, Theodore
dc.contributor.editorManda, Vijaya Kittu
dc.date.accessioned2026-07-16T06:57:57Z
dc.date.available2026-07-16T06:57:57Z
dc.date.issued2026-07
dc.departmentFakülteler, Sanat ve Sosyal Bilimler Fakültesi, Lojistik Yönetimi Bölümü
dc.descriptionKitap bölümü
dc.description.abstractThis chapter examines digital consumer psychology by exploring the psychological effects of digitalization on consumer behavior within a multidimensional framework. It discusses how digital technologies reshape cognitive, emotional, and social processes, influencing consumer decisions through personalization, social media interactions, and AI-driven recommendation systems. Focusing on consumer motivations, perceived risk, and autonomy, the chapter also addresses current trends such as social commerce, sustainability, and digital literacy, offering a theoretical foundation for ethical and consumer well-being discussions
dc.identifier.citationAlp, B. & Alp, M. (2026). The Psychology of Digital Consumers. T. Tarnanidis, V.K. Manda (Ed.), Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets. London: IGI Global. http://dx.doi.org/10.4018/979-8-2600-2686-1
dc.identifier.doi10.4018/979-8-2600-2686-1
dc.identifier.isbn9798260026861
dc.identifier.urihttps://dspace.mudanya.edu.tr/handle/20.500.14362/441
dc.institutionauthorAlp, Binnaz
dc.language.isoen
dc.publisherIGI Global
dc.relation.journalHuman-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets
dc.relation.publicationcategoryKitap Bölümü- Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.titleThe Psychology of Digital Consumers
dc.typeKitap bölümü
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