New Approaches in Visual Communication Design
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Date
2025-12
Authors
Holat, Olcay
Polan, Şevket
Subrahmanyam, Satya
Araçlı Dursun, Rumeysa Zeynep
Bakan, Uğur
Kipdemir, Serdar
Idacitürk, Emre
Yüce, Mustafa Zeki
Kayıran, Hüseyin Fırat
Kelekci Olgun, Merva
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Publisher
IGI Global
Abstract
In today's world, the most powerful form of communication is shaped within the creative and analytical dimensions of visual design. The study titled “New Approaches in Visual Communication Design” aims to delve into the depths of this dynamic discipline by comprehensively addressing both its theoretical foundations and practical applications. While creating this book, my primary motivation was to go beyond classical approaches in the field of design and explore new models of thinking. Traditional design principles are undoubtedly important; however, evolving technological tools, global intercultural interactions, and creative economic dynamics inject new responsibilities into visual communication design. In this context, I aimed for this book to offer meaningful contributions across a broad spectrum from individual designers to corporate strategic communicators. The chapters of the book offer an in- depth analysis of the history and psychology of visual language. They serve as a guide for designers to understand how visual elements are perceived and how they interact with cultural codes. In the subsequent chapters, the book presents approaches supported by contemporary case studies on fundamental elements such as color, composition, typography, and user experience. The book includes evaluations of rapidly evolving digital tools and platforms. Topics such as virtual and augmented reality, interactive media design, and mobilefirst thinking offer readers the opportunity to grasp future directions and emerging trends. In this way, theory and practice are intertwined, allowing readers to learn through real- world examples.
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Citation
Dölkeleş, G. (Ed.). (2025). New Approaches in Visual Communication Design. London: IGI Global. https://doi.org/10.4018/979-8-3373-1315-3
