New Approaches in Visual Communication Design

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dc.authorid0000-0002-2747-7648
dc.contributor.authorHolat, Olcay
dc.contributor.authorPolan, Şevket
dc.contributor.authorSubrahmanyam, Satya
dc.contributor.authorAraçlı Dursun, Rumeysa Zeynep
dc.contributor.authorBakan, Uğur
dc.contributor.authorKipdemir, Serdar
dc.contributor.authorIdacitürk, Emre
dc.contributor.authorYüce, Mustafa Zeki
dc.contributor.authorKayıran, Hüseyin Fırat
dc.contributor.authorKelekci Olgun, Merva
dc.contributor.authorMansour, Maha
dc.contributor.authorOzdemir, Sebnem
dc.contributor.authorGudivaka, Raj Kumar
dc.contributor.authorReddy Basani, Dinesh Kumar
dc.contributor.authorGudivaka, Rajya Lakshmi
dc.contributor.authorGrandhi, Sri Harsha
dc.contributor.authorGudivaka, Basava Ramanjaneyulu
dc.contributor.authorKamruzzaman, M. M.
dc.contributor.authorKılıçaslan, Emine
dc.contributor.authorid36080
dc.contributor.editorDölkeleş, Gülce
dc.date.accessioned2026-01-21T14:47:53Z
dc.date.available2026-01-21T14:47:53Z
dc.date.issued2025-12
dc.departmentFakülteler, Sanat ve Sosyal Bilimler Fakültesi, Görsel İletişim Tasarımı Bölümü
dc.description.abstractIn today's world, the most powerful form of communication is shaped within the creative and analytical dimensions of visual design. The study titled “New Approaches in Visual Communication Design” aims to delve into the depths of this dynamic discipline by comprehensively addressing both its theoretical foundations and practical applications. While creating this book, my primary motivation was to go beyond classical approaches in the field of design and explore new models of thinking. Traditional design principles are undoubtedly important; however, evolving technological tools, global intercultural interactions, and creative economic dynamics inject new responsibilities into visual communication design. In this context, I aimed for this book to offer meaningful contributions across a broad spectrum from individual designers to corporate strategic communicators. The chapters of the book offer an in- depth analysis of the history and psychology of visual language. They serve as a guide for designers to understand how visual elements are perceived and how they interact with cultural codes. In the subsequent chapters, the book presents approaches supported by contemporary case studies on fundamental elements such as color, composition, typography, and user experience. The book includes evaluations of rapidly evolving digital tools and platforms. Topics such as virtual and augmented reality, interactive media design, and mobilefirst thinking offer readers the opportunity to grasp future directions and emerging trends. In this way, theory and practice are intertwined, allowing readers to learn through real- world examples.
dc.identifier.citationDölkeleş, G. (Ed.). (2025). New Approaches in Visual Communication Design. London: IGI Global. https://doi.org/10.4018/979-8-3373-1315-3
dc.identifier.doi10.4018/979-8-3373-1315-3
dc.identifier.eisbn9798337313177
dc.identifier.isbn9798337313153
dc.identifier.urihttps://dspace.mudanya.edu.tr/handle/20.500.14362/398
dc.institutionauthorDölkeleş, Gülce
dc.language.isoen
dc.publisherIGI Global
dc.relation.journalNew Approaches in Visual Communication Design
dc.relation.publicationcategoryKitap- Uluslararası
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.titleNew Approaches in Visual Communication Design
dc.typeKitap
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