Lojistik Yönetimi Bölümü Koleksiyonu
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- ItemA RESEARCH TO EXAMINATE THE RELATIONSHIP BETWEEN BRAND HATE, NEWOM AND BOYCOTTING BEHAVIOR(KENAN ÇELİK, 2026-04) Dişli Bayraktar, Eda; Alp, Binnaz; Alp, Mustafa; Kalça, Adem; 409828This study aims to examine the effect of brand hate on consumers’ boycott behavior by exploring the mediating role of negative word-of-mouth (NeWOM). Data were collected from 396 consumers through an online survey distributed via social media and analyzed using Structural Equation Modeling. The findings reveal that brand hate significantly increases NeWOM; NeWOM influences boycott intention and partially mediates the relationship between brand hate and boycott behavior. Overall, strong feelings of brand hate enhance consumers’ tendency to spread negative opinions and experiences, which directly or indirectly strengthen their intention to boycott; thus, the study contributes to understanding the negative emotional and communicational dimensions of consumer–brand relationships.
- ItemUnderstanding the Impact of Artificial Intelligence Literacy on University Students Career Planning: An Empirical Study(Ankara Hacı Bayram Veli University, 2026-04) Yılmaz, Esra; Çetin, Elif; 426540The subject of artificial intelligence, which we encounter in almost every aspect of life, is one of the most discussed topics, especially in business life. In the age of artificial intelligence we are in, people have to know the competencies required by this age. In this status, the study aims to examine the impact of artificial intelligence literacy on career planning. Data obtained from 361 students at Bolu Abant İzzet Baysal University aim survey method were analyzed with Structural Equation Model-Path Diagram using SPSS 25- AMOS programs. According to the findings, awareness and usage, which are the size of artificial intelligence literacy, don’t affect the career planning dimensions of career awareness, vocational awareness, belief in career, accuracy of selection and adequacy of education. While the evaluation dimension of artificial intelligence literacy negatively affects professional awareness, career belief, and the accuracy of selection, it doesn’t affect career awareness and adequacy of education. While the ethical dimension of artificial intelligence literacy positively and significantly affects professional awareness, belief in career, accuracy of selection and adequacy of education, it doesn’t affect career awareness. It is thought that artificial intelligence literacy will have significant impact on university students' conscious actions in their career planning.
