ARTIFICIAL INTELLIGENCE INDUCED UNEMPLOYMENT FEAR SCALE
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Date
2026-02
Authors
Ulusoy, Kaan
İşcan, Orhan
Boz, Dursun
Journal Title
Journal ISSN
Volume Title
Publisher
ISARC
Abstract
The insurance sector is currently one of the industries that makes extensive use of artificial intelligence technologies (AI). In operational terms, AI is actively used in a wide range of areas, from sales and marketing processes to customer relationship management and after-sales services, from reporting and claims–compensation management to new product development and information technology applications. Within the “Fintech” concept, which has emerged and gained prominence through the convergence of finance and technology, insurance technologies known as “Insurtech” operate by developing digital solutions aimed at making existing models in the insurance sector more profitable, efficient, and effective. Technological initiatives continue their activities in regions such as Silicon Valley, where R&D activities are supported, benefiting from various incentives and industry collaborations. In the Turkish insurance sector, where similar practices are present, national companies are also observed to be adapting to modern technologies and being influenced by digitalization processes. One of the most prominent concerns arising from the rapid development and deep sectoral penetration of AI technologies is the possibility that AI may replace human labor in the future. In this study, fear of unemployment caused by artificial intelligence was taken as the central focus, and the fear of job loss experienced by individuals working in insurance companies operating in Turkey that use artificial intelligence technologies was examined. As a result of the literature review, no previous scale development study was found in the relevant field; therefore, the need to develop a new scale emerged. In the pilot study, the Artificial Intelligence Induced Fear of Unemployment Scale, consisting of 25 items and developed for the first time in the field, was administered to 100 insurance company employees through convenience sampling on a voluntary basis. As a result of the analyses conducted, it was determined that the factor loadings of the sub-dimensions of the scale named “Managerial Approach”, “Technophobia”, “Self-Efficacy”, and “Adaptation” ranged between 0.579 and 0.908. The developed scale has been introduced to the literature as a tool applicable not only to the insurance sector but also to different sectors.
Description
Konferans
Keywords
Artificial intelligence , Fear of unemployment , Insurance sector , Scale development , Yapay zekâ , İşsizlik korkusu , Sigorta sektörü , Ölçek geliştirme
Citation
Ulusoy, K., İşcan, O. & Boz, D. (2026). ARTIFICIAL INTELLIGENCE INDUCED UNEMPLOYMENT FEAR SCALE. M. Mete, R. Malinauskas (Ed.), 8. INTERNATIONAL ULUDAĞ SCIENTIFIC RESEARCH CONGRESS içinde (32-33. ss.). Bursa: İKSAD
