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Problems and solution suggestions related to logistics processes in cross-border e-commerce: evaluations towards e-export in Bursa province
(Süleyman Demirel University, 2024-08) Sönmezay, Mine; Yıldırır Keser, Hilal; 409821
Rapidly growing e-commerce, due to globalization and the impact of the Covid-19 epidemic, has significantly increased global demand, and cross-border e-commerce has become a frequently mentioned concept. Cross-border e-commerce, which also triggers the development of international trade, has begun to influence the economic policies of countries, especially with its e-export dimension. The most important factor behind the development and success of cross-border e-commerce can be expressed as being its logistics services. E-commerce processes achieve success with the effectiveness of these services. However, as in many countries, problems may occur in logistics processes in Türkiye, which may prevent cross-border e-commerce companies from using their potential. In this context, in the study, firstly, the concepts of e-commerce and cross-border e-commerce are discussed and the concept of e-export is clarified. Then, logistics services in cross-border e-commerce are explained. Finally, a qualitative research is conducted to reveal the logistics problems encountered in cross-border e-commerce, and the findings of in-depth interviews with companies engaged in e-export in Bursa are evaluated.