Sanat ve Sosyal Bilimler Fakültesi
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Browsing Sanat ve Sosyal Bilimler Fakültesi by Category "Kitap- Uluslararası"
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- ItemImpact of contemporary technology on art and design(IGI Global, 2024-10) 36080; Dölkeleş, GülceHow does art and design intersect with digitalization? What does this mean for the future of design and art? In order to better understand digital transformation in art, it is necessary to reveal the predictions of experts in these fields. This book examines the relationship between art, design and digitalization and the impact of contemporary technology on these dynamics. Within the confines of this carefully researched book lies a comprehensive analysis of how art and design processes adapt and respond to the rise of technologies. This book covers extensive topics such as contemporary art, digital art, computer art, software art, virtual art, interactive art, video art, animation, digital advertising. The book draws a vivid portrait of the emergence of digital art by linking these developments from traditional to digital in its historical trajectory.
- ItemSynthetic data for deep learning: generate synthetic data for decision making and applications with Python and R(Apress, 2022) Gürsakal, Necmi; Çelik, Sadullah; Birişçi, Esma; 16040
- ItemVisual Communication in Business and Consumer Culture(IGI Global, 2025-12) 36080; Dölkeleş, GülceThe increasing centrality of visual communication in contemporary business and consumer culture reflects its dual role as both a strategic instrument and a cultural mediator. In an era characterized by digital saturation, rapid technological advancements, and evolving consumer expectations, visual communication transcends mere illustrative function to become a critical medium through which meaning is constructed, disseminated, and interpreted. Visual Communication in Business and Consumer Culture seeks to provide a comprehensive and interdisciplinary examination of these phenomena. Spanning fourteen chapters, the volume addresses a wide spectrum of topics, including the semiotic mechanisms underlying consumer engagement, the psychological dynamics of pleasure and avoidance in marketing, the integration of augmented reality and digital try- on technologies in retail spaces, and the strategic application of data visualization in brand management. Further chapters explore the role of visual narratives in sustainability initiatives, social marketing, fashion communication, ESG reporting, and the convergence of art and technology in fostering innovation and creativity.











