Fakülteler

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Browsing Fakülteler by Publisher "IGI Global"

Now showing 1 - 6 of 6
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    Impact of contemporary technology on art and design
    (IGI Global, 2024-10) 36080; Dölkeleş, Gülce
    How does art and design intersect with digitalization? What does this mean for the future of design and art? In order to better understand digital transformation in art, it is necessary to reveal the predictions of experts in these fields. This book examines the relationship between art, design and digitalization and the impact of contemporary technology on these dynamics. Within the confines of this carefully researched book lies a comprehensive analysis of how art and design processes adapt and respond to the rise of technologies. This book covers extensive topics such as contemporary art, digital art, computer art, software art, virtual art, interactive art, video art, animation, digital advertising. The book draws a vivid portrait of the emergence of digital art by linking these developments from traditional to digital in its historical trajectory.
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    Letter and the Limits of Form Methodological Approaches of Experimental Calligraphy With the Latin Alphabet Latin Letterforms Beyond Conventional Limits
    (IGI Global, 2026) Kipdemir, Serdar; 341649; Dölkeleş, Gülce
    This article explores the formal limits of the Latin alphabet and the processes of its redefinition in the context of experimental calligraphy. Going beyond traditional calligraphy, this approach focuses on the dynamic relationships between writing and visual communication, highlighting the critical role of writing tools, ink and paint in the creative process. Methodological approaches to the reconstruction of letterforms are analyzed in an interdisciplinary framework. Furthermore, the potential of calligraphy to transform the dimensions of legibility, aesthetic experience and semantic expression, and the paradox between the limitations and infinity of the letterform are explored in a cultural context. This study aims to expand the methodological depth of experimental calligraphy and the intersection of technical skills, material use and visual communication.
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    New Approaches in Visual Communication Design
    (IGI Global, 2025-12) Holat, Olcay; Polan, Şevket; Subrahmanyam, Satya; Araçlı Dursun, Rumeysa Zeynep; Bakan, Uğur; Kipdemir, Serdar; Idacitürk, Emre; Yüce, Mustafa Zeki; Kayıran, Hüseyin Fırat; Kelekci Olgun, Merva; Mansour, Maha; Ozdemir, Sebnem; Gudivaka, Raj Kumar; Reddy Basani, Dinesh Kumar; Gudivaka, Rajya Lakshmi; Grandhi, Sri Harsha; Gudivaka, Basava Ramanjaneyulu; Kamruzzaman, M. M.; Kılıçaslan, Emine; 36080; Dölkeleş, Gülce
    In today's world, the most powerful form of communication is shaped within the creative and analytical dimensions of visual design. The study titled “New Approaches in Visual Communication Design” aims to delve into the depths of this dynamic discipline by comprehensively addressing both its theoretical foundations and practical applications. While creating this book, my primary motivation was to go beyond classical approaches in the field of design and explore new models of thinking. Traditional design principles are undoubtedly important; however, evolving technological tools, global intercultural interactions, and creative economic dynamics inject new responsibilities into visual communication design. In this context, I aimed for this book to offer meaningful contributions across a broad spectrum from individual designers to corporate strategic communicators. The chapters of the book offer an in- depth analysis of the history and psychology of visual language. They serve as a guide for designers to understand how visual elements are perceived and how they interact with cultural codes. In the subsequent chapters, the book presents approaches supported by contemporary case studies on fundamental elements such as color, composition, typography, and user experience. The book includes evaluations of rapidly evolving digital tools and platforms. Topics such as virtual and augmented reality, interactive media design, and mobilefirst thinking offer readers the opportunity to grasp future directions and emerging trends. In this way, theory and practice are intertwined, allowing readers to learn through real- world examples.
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    The Relationship Between Algophobia and Hedonism: Semiotic Analysis of the Effect of Happy Slogan on Consumption
    (IGI Global, 2025-12) Güler, Gizem; 350727; Dölkeleş, Gülce
    By portraying pain as weakness and marketing permanent well- being, it is seen that society's pain tolerance decreases. In addition, with the normalization of permanent well- being, a pleasure- oriented society of positivity is tried to be built. The negative emotions of the society created are suppressed in various ways. Consumption is at the forefront of these. Consumption is a tool used by modern society to escape from pain and access pleasure. Over time, it has been observed that the lack of pleasure has been tried to mean the existence of pain. The happy slogan used in the commercials emphasizes that the mass will achieve pleasure during consumption and the society associates consumption with happiness. The audience, who buys in order to reach pleasure, fails to achieve the happiness they expect at the moment of purchase and starts to plan their next purchase behavior. This situation was analyzed with semiotic analysis through the slogans used in Turkish brands Ülker and Eti.
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    Value education in elementary ages
    (IGI Global, 2023) Sayan, Hamiyet; 140851; Demircioğlu, Aytekin
    Value education is the teaching and learning of values as empathy, respect, responsibility, etc. in schools. It aims to feed moral development and ethical advances to array students and equip them with the skills to navigate complex social situation. As an important part of education, value education is interested in developing moral values and ethics of the students. It also helps these students develop understanding and evaluating of the importance of these values like respect, honesty, empathy, and the like. They understand how to manage and live satisfactory quality lives.
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    Visual Communication in Business and Consumer Culture
    (IGI Global, 2025-12) 36080; Dölkeleş, Gülce
    The increasing centrality of visual communication in contemporary business and consumer culture reflects its dual role as both a strategic instrument and a cultural mediator. In an era characterized by digital saturation, rapid technological advancements, and evolving consumer expectations, visual communication transcends mere illustrative function to become a critical medium through which meaning is constructed, disseminated, and interpreted. Visual Communication in Business and Consumer Culture seeks to provide a comprehensive and interdisciplinary examination of these phenomena. Spanning fourteen chapters, the volume addresses a wide spectrum of topics, including the semiotic mechanisms underlying consumer engagement, the psychological dynamics of pleasure and avoidance in marketing, the integration of augmented reality and digital try- on technologies in retail spaces, and the strategic application of data visualization in brand management. Further chapters explore the role of visual narratives in sustainability initiatives, social marketing, fashion communication, ESG reporting, and the convergence of art and technology in fostering innovation and creativity.