Browsing by Organisation Author "Dölkeleş, Gülce"

Now showing 1 - 5 of 5
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    Impact of contemporary technology on art and design
    (IGI Global, 2024-10) 36080; Dölkeleş, Gülce
    How does art and design intersect with digitalization? What does this mean for the future of design and art? In order to better understand digital transformation in art, it is necessary to reveal the predictions of experts in these fields. This book examines the relationship between art, design and digitalization and the impact of contemporary technology on these dynamics. Within the confines of this carefully researched book lies a comprehensive analysis of how art and design processes adapt and respond to the rise of technologies. This book covers extensive topics such as contemporary art, digital art, computer art, software art, virtual art, interactive art, video art, animation, digital advertising. The book draws a vivid portrait of the emergence of digital art by linking these developments from traditional to digital in its historical trajectory.
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    New Approaches in Visual Communication Design
    (IGI Global, 2025-12) Holat, Olcay; Polan, Şevket; Subrahmanyam, Satya; Araçlı Dursun, Rumeysa Zeynep; Bakan, Uğur; Kipdemir, Serdar; Idacitürk, Emre; Yüce, Mustafa Zeki; Kayıran, Hüseyin Fırat; Kelekci Olgun, Merva; Mansour, Maha; Ozdemir, Sebnem; Gudivaka, Raj Kumar; Reddy Basani, Dinesh Kumar; Gudivaka, Rajya Lakshmi; Grandhi, Sri Harsha; Gudivaka, Basava Ramanjaneyulu; Kamruzzaman, M. M.; Kılıçaslan, Emine; 36080; Dölkeleş, Gülce
    In today's world, the most powerful form of communication is shaped within the creative and analytical dimensions of visual design. The study titled “New Approaches in Visual Communication Design” aims to delve into the depths of this dynamic discipline by comprehensively addressing both its theoretical foundations and practical applications. While creating this book, my primary motivation was to go beyond classical approaches in the field of design and explore new models of thinking. Traditional design principles are undoubtedly important; however, evolving technological tools, global intercultural interactions, and creative economic dynamics inject new responsibilities into visual communication design. In this context, I aimed for this book to offer meaningful contributions across a broad spectrum from individual designers to corporate strategic communicators. The chapters of the book offer an in- depth analysis of the history and psychology of visual language. They serve as a guide for designers to understand how visual elements are perceived and how they interact with cultural codes. In the subsequent chapters, the book presents approaches supported by contemporary case studies on fundamental elements such as color, composition, typography, and user experience. The book includes evaluations of rapidly evolving digital tools and platforms. Topics such as virtual and augmented reality, interactive media design, and mobilefirst thinking offer readers the opportunity to grasp future directions and emerging trends. In this way, theory and practice are intertwined, allowing readers to learn through real- world examples.
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    The ethical dimension of artificial intelligence in terms of art
    (Paradigma Akademi Yayınları, 2024-11) Dölkeleş, Gülce; 36080; Kılıçaslan, Yılmaz; Altıok Gürel, Pınar; Kılıçaslan, Emine
    Art is a powerful tool that people use to express their emotions, thoughts, and imagination. While art manifests itself in many different disciplines, the ethical responsibilities of artists also emerge. Ethics in art includes issues such as balancing the creative freedom of expression of artists, respecting social values and considering their potential impact. With the development of technology, it is possible to come across artificial intelligence and applications that make our lives easier and take their place in every field in daily life. At the stage of the creation of artificial intelligence, there are layers such as learning, planning, recognizing sounds and problem solving.
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    Visual Communication in Business and Consumer Culture
    (IGI Global, 2025-12) 36080; Dölkeleş, Gülce
    The increasing centrality of visual communication in contemporary business and consumer culture reflects its dual role as both a strategic instrument and a cultural mediator. In an era characterized by digital saturation, rapid technological advancements, and evolving consumer expectations, visual communication transcends mere illustrative function to become a critical medium through which meaning is constructed, disseminated, and interpreted. Visual Communication in Business and Consumer Culture seeks to provide a comprehensive and interdisciplinary examination of these phenomena. Spanning fourteen chapters, the volume addresses a wide spectrum of topics, including the semiotic mechanisms underlying consumer engagement, the psychological dynamics of pleasure and avoidance in marketing, the integration of augmented reality and digital try- on technologies in retail spaces, and the strategic application of data visualization in brand management. Further chapters explore the role of visual narratives in sustainability initiatives, social marketing, fashion communication, ESG reporting, and the convergence of art and technology in fostering innovation and creativity.
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    Yapay Zekâ ile Doğanın Estetik Simülasyonu: Refik Anadol’un "Machine Hallucinations: Nature" Serisi Üzerine Görsel Bir Analiz
    (Bolu Abant İzzet Baysal Üniversitesi, 2025-05) Dölkeleş, Gülce; 36080; Özsoy, Selami
    Sanat ve teknolojinin kesişiminde, yapay zekâ destekli sanat, geleneksel estetik anlayışını dönüştüren önemli bir yenilik olarak ortaya çıkmaktadır. Refik Anadol, veri odaklı sanatıyla bu dönüşümün en önemli isimlerinden biridir. Machine Hallucinations: Nature serisi, doğadan elde edilen büyük veri setlerini kullanarak yapay zekânın doğayı nasıl algıladığını ve yeniden yorumladığını keşfeden bir projedir. Refik Anadol, çağdaş sanat dünyasında yapay zekâ ve veri görselleştirme tekniklerini kullanarak sınırları zorlayan bir sanatçıdır. Doğanın verilerinin yapay zekâ algoritmalarıyla işlenmesi ile oluşturulan Machine Hallucinations: Nature serisi, izleyiciyi büyüleyen ve düşündüren görsel deneyimler sunar. Bu seri, büyük ölçekli veri setlerini işleyerek yapay zekâ tarafından üretilen görsel kompozisyonlardan oluşur. Machine Hallucinations: Nature alt serisinde; doğaya ait çeşitli veri setleri, iklim değişikliği verileri, orman ekosistemleri, hava akımları ve coğrafi değişimler kullanılarak soyut ve dinamik eserler üretilmiştir. Bu bağlamda yapay zekâ, doğayı yalnızca gözlemlemekle kalmaz, aynı zamanda onu yeniden şekillendirerek yeni bir estetik boyut kazandırır. Bu çalışma; serinin estetik, teknik ve algısal boyutlarını inceleyerek yapay zekâ destekli sanatın doğa ile kurduğu yeni bağı ele alacaktır. Kullanılan renk paleti, form ve şekiller üzerinden görsel analiz gerçekleştirilecektir. Yapay zekânın ürettiği doğal formların görsel analizi göstergebilimsel açıdan incelenecektir.