Visual Communication in Business and Consumer Culture

Simple item page
dc.authorid0000-0002-2747-7648
dc.contributor.authorid36080
dc.contributor.editorDölkeleş, Gülce
dc.date.accessioned2025-12-24T09:20:04Z
dc.date.available2025-12-24T09:20:04Z
dc.date.issued2025-12
dc.departmentFakülteler, Sanat ve Sosyal Bilimler Fakültesi, Görsel İşitsel Tasarım Bölümü
dc.descriptionUluslararası kitap
dc.description.abstractThe increasing centrality of visual communication in contemporary business and consumer culture reflects its dual role as both a strategic instrument and a cultural mediator. In an era characterized by digital saturation, rapid technological advancements, and evolving consumer expectations, visual communication transcends mere illustrative function to become a critical medium through which meaning is constructed, disseminated, and interpreted. Visual Communication in Business and Consumer Culture seeks to provide a comprehensive and interdisciplinary examination of these phenomena. Spanning fourteen chapters, the volume addresses a wide spectrum of topics, including the semiotic mechanisms underlying consumer engagement, the psychological dynamics of pleasure and avoidance in marketing, the integration of augmented reality and digital try- on technologies in retail spaces, and the strategic application of data visualization in brand management. Further chapters explore the role of visual narratives in sustainability initiatives, social marketing, fashion communication, ESG reporting, and the convergence of art and technology in fostering innovation and creativity.
dc.identifier.citationDölkeleş, G. (Ed.). (2025). Visual Communication in Business and Consumer Culture. London: IGI Global.
dc.identifier.doi10.4018/979-8-3373-6965-5
dc.identifier.eisbn9798337369679
dc.identifier.endpage340
dc.identifier.isbn9798337369655
dc.identifier.startpage1
dc.identifier.urihttps://dspace.mudanya.edu.tr/handle/20.500.14362/376
dc.institutionauthorDölkeleş, Gülce
dc.language.isoen
dc.publisherIGI Global
dc.relation.journalVisual Communication in Business and Consumer Culture
dc.relation.publicationcategoryKitap- Uluslararası
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.titleVisual Communication in Business and Consumer Culture
dc.typeKitap
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Visual Communication in Business and Consumer Culture.pdf
Size:
3.21 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.8 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Görsel İletişim Tasarımı Bölümü Koleksiyonu