Food nationalism, price and fraud in imported agricultural product preference

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dc.authorid0000-0002-0965-3353
dc.contributor.authorSönmezay, Mine
dc.contributor.authorid409821
dc.date.accessioned2025-12-22T07:17:18Z
dc.date.available2025-12-22T07:17:18Z
dc.date.issued2025-11
dc.departmentFakülteler, Meslek Yüksekokulu, Dış Ticaret Bölümü
dc.descriptionUlusal
dc.description.abstractPurpose: This study investigates how food nationalism, adulteration perception and perceived price shape Turkish consumers’ attitudes and purchase intentions toward imported agricultural foods. Design/methodology/approach: Using an online survey, data from 213 adults were analysed with partial least squares structural equation modelling (PLS-SEM). Findings: The strongest relationship in the model is that perceived price positively affects attitude towards imported products (β = 0.771, p < 0.001). Food nationalism variable significantly but weakly negatively affected attitude (β = –0.103, p = 0.023). No significant relationship was found between perception of adulteration and attitude (β = –0.060, p = 0.221). The effect of attitude on purchase intention is significant and negative (β = –0.377, p < 0.001). The purchase intention scale is reverse scored; therefore, a negative coefficient actually indicates a positive behavioral intention. The explanatory power of the model is high for attitude (R² = 0.65) and weak for purchase intention (R² = 0.142). Research limitations/Implications: Convenience sampling and online collection restrict generalisability; future studies should adopt probability sampling, broader demographics and mixed methods. Adding perceived quality, brand image and health concerns may enhance explanatory power. Social implications: Marketers should highlight quality rather than engage solely in price competition, while policymakers can bolster consumer welfare through price-advantage regulations. Originality/Value: By integrating food nationalism, adulteration perception and price perception into a single structural model, this research provides a holistic, empirically validated framework that advances understanding of imported-food choice drivers in an emerging economy.
dc.identifier.citationSönmezay, M. (2025). Food nationalism, price and fraud in imported agricultural product preference. Turkish Journal of Agricultural Economics, 31(2), 465-476. https://doi.org/10.24181/tarekoder.1733464
dc.identifier.doi10.24181/tarekoder.1733464
dc.identifier.endpage476
dc.identifier.issn1303-0183
dc.identifier.issue2
dc.identifier.scopusqualityQ4
dc.identifier.startpage465
dc.identifier.urihttps://dspace.mudanya.edu.tr/handle/20.500.14362/373
dc.identifier.volume31
dc.institutionauthorSönmezay, Mine
dc.language.isoen
dc.publisherTarım Ekonomisi Derneği
dc.relation.journalTurkish Journal of Agricultural Economics
dc.relation.publicationcategoryMakale- Ulusal-Hakemli Dergi- Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectAgricultural product import
dc.subjectconsumer purchase intention
dc.subjectimported product attitude
dc.subjectsmart pls.
dc.titleFood nationalism, price and fraud in imported agricultural product preference
dc.title.alternativeİthal tarım ürünleri tercihinde gıda milliyetçiliği, fiyat ve sahtecilik
dc.typeMakale
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